The creative challenge for the Fedrigoni Project was to create a campaign to launch ‘Imaginative Colours’ paper selection. The concept of the campaign was to create a unique design, which is used for each colour booklet. There are four leaflets for each colour sample booklet, which go along side the poster. The leaflet gives information on the colours as well as including four sample papers for the recipient to use. The poster and leaflet have similar designs so that they can be show as a range. This pack will be sent out through direct mail which showcases the paper. As this project is aimed at a variety of labels and businesses, the imagery included is designed to suit any business markets throughout the UK. The colour selection ranges from neutral colours to warmer and cooler colours.